Strategy and creative judgement.
People who know your market, plan a new campaign from a blank page, write the ads, shoot the pictures and push back when an idea is wrong. If that is what you need most, an agency earns its fee.
AdsEye vs a PPC agency
£20 a brand a month. Checked every hour.
For owner-run businesses paying an agency, or doing the ads themselves at night. Tell Max, your AI ads specialist, the goal. He optimises every campaign against it each morning, keeps spend on pace every hour, and brings the big decisions to you.
Side by side
What you pay, and what you get for it.
Ad spend is paid to each platform in every column. This is the cost of managing it.
| Doing it yourself | A typical agency | AdsEye, with Max | |
|---|---|---|---|
| Monthly cost | Your evenings | Often £500 to £1,500 or more for a small business, or 10% to 20% of ad spend; set-up fees on top are common (One Umbrella, Clear Click) | £20 a brand. Expert support £120 if you want a person too |
| How often the account is checked | When you find the time | As agreed; often weekly | Pace every hour, every campaign optimised every morning, a deeper review on Mondays |
| Minimum term | None | Often three months or more, with 30 to 60 days’ notice (Stackmatix) | None. Monthly, cancel any time |
| Who owns the accounts | You | Should be you; worth checking the contract | You. Max connects to your own Google and Meta accounts |
| Report | A spreadsheet you build | Usually monthly | On the 1st, in plain English, against your goal |
| Stops at your budget | If you are watching | If they are watching | At 97% of a platform’s monthly budget, it pauses until the 1st |
A general comparison, researched September 2026. Agency prices vary by country, account size and scope, and many agencies do fine work. AdsEye works from about £500 a month of ad spend per platform. Results vary.
An example month
£2,000 a month on ads. What managing it costs.
Worked from the ranges above. Your own quotes will differ.
Agency, share of spend£200 to £400
At 10% to 20% of £2,000, before any minimum fee or set-up.
Agency, flat retainer£500 to £1,500
A common range for a small business account, and some agencies start higher.
AdsEye£20
One brand, Google and Meta together. No minimum term.
AdsEye with a person£140
£20 plus expert support at £120: eight 15-minute credits a month.
Being straight with you
An agency and Max are good at different things.
The daily work, done every day.
Hourly pacing, a morning optimisation against your goal, approvals with reasons and numbers, and a hard stop at your budget.
Want a human as well?
- Expert support is £120 a month: eight 15-minute credits with a specialist, shared across your brands.
- You approve an estimate before any credit is spent. Beyond the credits it is £75 an hour, by agreement.
- Assisted setup is from £149 a brand, once, if you would rather not connect things yourself.
What Max does for £20
Every hour, every morning, every Monday, and the 1st.
Tell Max the goal: enquiries, sales, bookings, calls or website visits. He splits it across your platforms and works to it on a timetable.
Every hour
Spend and pace
Each platform is kept on pace for its budget, and your CRM’s sales go back to the platforms, contact details scrambled first, so the bidding learns.
Every morning
Optimised for your goal
Every campaign is optimised against your goal: more where the money works, less where it is wasted.
Mondays
A deeper look
The whole account over the week: what costs and brings nothing, and what no longer earns its budget.
The 1st
Your report
What it cost, what it brought in against your goal, what Max changed and why, and what comes next.
The rules Max works within
Small moves alone. Big ones wait for your yes.
Every change is written down with its reason and the numbers behind it.
Budget moves have limits
Up to 20% and £50 a day per campaign. Anything bigger asks you first.
Three days’ rest
After a change, a campaign rests for three days so the numbers can settle.
Big calls wait for you
New ads, pausing a campaign and bigger budget moves always come to you with the reason and the numbers.
A hard stop at your budget
At 97% of a platform’s monthly budget, Max pauses it until the 1st.
Your accounts, your name
Google Ads and Meta connect today from your own accounts, and spend is paid to each platform directly.
Seven days to watch
The trial is watch mode: Max audits the account and shows every change he would make, changing nothing live.
Questions, answered plainly
Can AdsEye replace my agency?
For the daily running of Google and Meta ads against a clear goal, often yes. If you rely on your agency for strategy, new campaigns from scratch or creative work, keep that, or add expert support at £120 a month for a specialist’s time.
Can I use AdsEye alongside my agency?
Yes. Start with the seven-day trial: it is watch mode, so Max shows every change he would make and changes nothing live. You can compare his view with your agency’s before deciding anything.
Which platforms does it run today?
Google Ads (Search, YouTube, Performance Max and Local Services) and Meta (Facebook and Instagram), from your own accounts. LinkedIn, Microsoft, TikTok, Pinterest, Nextdoor, Amazon and ChatGPT ads switch on as each platform completes its review or approval. Where each one stands.
How much do I need to spend on ads?
Max works from about £500 a month of ad spend per platform. Below that he still runs it, and says so in the report.
What does the free trial include?
Seven days in watch mode. Card first, nothing charged until day 8. Cancel before then and you pay nothing.
What if I stop?
There is no minimum term. Cancel any time; your ad accounts are yours and carry on as they are.
Can I ask my AI assistant about my ads?
Yes. The AdsEye connector lets Claude, ChatGPT and other assistants read your numbers and answer in plain words. It is read-only. How it works.
Do you guarantee results?
No. Results vary with the market, season and platforms; we guarantee the checks, reviews, rules and report.
Keep your evenings. Keep your accounts.
Seven free days to see what Max would do for your goal, then £20 a brand a month. No minimum term.
