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Running ads, explained plainly.

Plain-English articles on what ad management costs, tracking that counts customers, budgets that hold, and reporting for agencies. For owners, small teams and agencies.

Costs and choices

How much does Google Ads management cost in 2026?

Agency retainers, percentage-of-spend fees, freelancers, software and doing it yourself, with typical ranges.

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PPC agency, AI ad manager or do it yourself?

An honest guide to which fits your business, your budget and your time.

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Tracking and results

Why your ad leads aren't turning into customers

Tell Google and Meta which enquiries became customers, and the bidding finds more like them.

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The 20-minute Google Ads audit

A practical checklist for owners: tracking, search terms, locations, budgets and landing pages.

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Running ads

Meta ads on a small budget

What around £500 or $600 a month can do on Facebook and Instagram, and how to set it up.

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Stop Google and Meta ads overspending

How daily and monthly budgets really work, and how to hold spend to a monthly figure.

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Ask Claude or ChatGPT about your ad account

What MCP connectors are, what you can ask, and what stays private.

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For agencies

Reporting on ten client ad accounts without spreadsheets

What a good monthly client report holds, and how to stop building it by hand.

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